Etiqueta: branding

Coloniales y Ultramarinos

Bottle label of my great-great-grandfather liquor and chocolate company in Maside (Ourense, Spain), from around 1900-1910.

“As a company you have to be very honest, explain yourself, have an investigative spirit”

What I think my involvement has made them see, and what we also understood together, is the importance of being a coherent company, of producing pieces that relate…

Individuals have become brands

Now more than ever before the individuals have become brands. If you can build a following, there’s not a publication out there who won’t take a look at…

Unmarketable, por Anne-Elizabeth Moore

Reseña del libro Unmarketable, de Anne-Elizabeth Moore, que recoje las estrategias de infiltración de las marcas en la cultura underground.