What I think my involvement has made them see, and what we also understood together, is the importance of being a coherent company, of producing pieces that relate to each other, that have a common thread. From the process to the material to the concept. In the end, as a company you have to be very honest, explain yourself, say why you do certain things, have an investigative spirit. That’s what makes a company balanced and rational, so it can end up finding its place in the market.
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