[…] false balance is the journalistic practice of giving equal weight to both sides of a story, regardless of an established truth on one side. And many people are fed up with it. […] They want some real answers. […] It’s all a part of a movement to present the truth, not just conflicting arguments leading to confusion. […] Journalists need to make every effort to get beyond the spin and help readers know what to believe, to help them make their way through complicated and contentious subjects.

Margaret Sullivan, Public Editor, The New York Times.